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He told BBC Wales that his "you've got to meet them to beat them" approach had led to self-policing among fans.

"When you reach out to them, talk to them about what you're trying to achieve you discover how positive they are," he said.

But one former South Wales police chief said other factors had contributed.

Mr Hammam, who was succeeded by Peter Ridsdale as chairman last week, said the club had come on in "leaps and bounds" on the hooligan issue.

"They're no longer involved, they don't come along to games to fight," he said.

His policy of mixing with troublemakers in an attempt to tackle the problem was greeted with criticism or scepticism from some quarters.

Mr Hammam said: "I started a campaign. You've got to 'meet them to beat them.'

"A lot of people who are hooligans are very nice, genuine people at heart and love their club.

The Scottish health minister has met the distributors of a wine made by Benedictine monks, which has been drawn into the battle against binge drinking.

Andy Kerr has expressed concerns about the effects of Buckfast Tonic Wine, produced at Buckfast Abbey, Devon.

With an alcohol content of 15%, Mr Kerr said the drink - known as Buckie - was "seriously bad".

He held talks with distributors J Chandler and Co on Monday. The firm said it was "just an easy target".

A spokesman for the Scottish Executive described the meeting as useful.

"It was made clear that there were many challenges around alcohol in Scotland and Buckfast was one of them, " he said.

"The minister said his concern was about low cost, high alcohol-by-volume products, not just Buckfast.

"They agreed that the dialogue should continue."

A spokesman for Chandler's said it was "easier for politicians to attack the product than to solve difficult problems like social exclusion and anti-social behaviour".

The prevalence of the drink in the so-called Buckfast Triangle - an area east of Glasgow between Airdrie, Coatbridge and Cumbernauld - has already raised concerns.

A number of alcohol campaigners and people living in the affected communities said there was "no point" in blaming one particular brand of alcohol.

Last month, Jim Wilson, spokesman for distributors J Chandler & Co (Buckfast) Ltd, pointed out that Buckfast trails other drinks, like whisky, in sales.

He also said the drink, which is red-wine based with a high caffeine content, has only a half a per cent of the total alcohol market and does not feature in the top 100 brands.

"The problem with anything alcoholic is if it's abused," said Mr Wilson.

Hammers boss Alan Pardew believes the uncertainty surrounding the club is unsettling his team, whose win over Blackburn was their first in 12 games.

After the 2-1 victory on Sunday, Pardew said: "The uncertainty of the takeover means my position is under question and every player's position is too.

"The sooner it ends, the better it will be for everybody."

He added: "I have seen first hand the damage that the uncertainty can do.

"Only when the takeover happens or if we have the same board or whatever decision is made - and I'm sure it will be the right one for West Ham - there will be uncertainty.

"I'm hoping we make the right decision on that front and take the club forward, because we have progressed very, very quickly - and in some ways got beyond ourselves.

"Maybe this is a re-correction of our abilities and our goals need to be reset to make them more realistic."

West Ham's victory on Sunday, thanks to goals from Teddy Sheringham and Hayden Mullins, was only their second Premiership win this season.

And it enabled them to climb from 19th to 16th in the table, with a total of eight points.

Pardew admitted: "There is an enormous amount of relief because there's been a millstone around my neck after our bad run.

"That becomes a burden and we have shown tremendous character.

"But one win won't propel us into a team that is comfortable in the Premiership. We have a considerable amount of battling to do.

"This is not a place for hiding, you have to stand tall and be counted and the players did that.

"It has been a long wait. We did get very, very nervous but it's a great win for this club and the fans and players deserve it."

Pardew was keen to also thank the fans for playing an important part in the win at Upton Park.

Under pressure after such a poor run of defeats, the manager was pleased with the encouragement from the supporters, who created an intimidating atmosphere at kick-off with chants of "There's only one Alan Pardew".

"The fans were special," he said. "They showed the quality that some grounds can't get.

"I'm not the most emotional of people but I was a little bit choked at the start, with the way they backed me, and I thank them for that."

An MP is calling for a ban on the sale of violent football hooligan videos on an internet auction website.

Khalid Mahmood, Labour MP for Perry Barr, describes the trade as "punch up porn" and believes it will stir up more trouble by inflaming local rivalries.

He is promising to take action in Parliament and said he plans to ask e-Bay to stop selling them.

One DVD features a fight between Wolverhampton Wanderers fans and Birmingham City's Zulu Warriors.

Another shows trouble flaring between 70 Aston Villa fans and West Bromwich Albion supporters outside the Uplands pub in the Handsworth area of Birmngham.

Adverts on e-Bay for the DVDs promise "toe-to-toe fights" and "footage of mayhem".

There are currently 35 DVD sellers on the site, including one from Small Heath in Birmingham.

e-Bay have refused to comment.